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Ecommerce SEO

Ecommerce SEO Built Around Your Catalog, Not Generic Keywords

Category and product page SEO for stores where duplicate content, faceted navigation, and out-of-stock pages quietly bleed rankings every day.

Fix My Catalog's SEO

Managing organic search for catalog-based stores across 10+ countries.

500%+

Peak ROAS Delivered

10+

Markets Managed

9+

Years In SEO & Growth

The Problem

Most Ecommerce Sites Are Fighting Their Own Platform.

Faceted navigation generates thousands of near-duplicate URLs, out-of-stock products get deindexed or left live as dead ends, and product descriptions get copied straight from the manufacturer. General SEO advice was never written for a catalog with this much structural complexity.

  • Filter and sort combinations create thousands of duplicate or thin pages competing with your own real category pages.
  • Out-of-stock and discontinued products either vanish from the index or sit live with zero path to conversion.
  • Manufacturer-supplied product copy gets indexed on hundreds of competitor sites at the same time as yours.

What’s Included

Everything Your Ecommerce SEO Program Needs

category

Category & Faceted Navigation Strategy

Filter and sort URLs structured with canonical and indexation rules that stop them competing with your own pages.

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Original Product Copy

Product and category descriptions written to be genuinely different from manufacturer feeds, not thin rewrites.

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Out-Of-Stock & Lifecycle Rules

A real policy for discontinued and out-of-stock products instead of losing the ranking or leaving a dead end live.

schema

Product & Merchant Schema

Structured data that qualifies your listings for rich results and feeds Shopping and AI search alike.

speed

Core Web Vitals For Catalogs

Page speed and stability fixes scoped for template-driven category and product pages, not a single homepage.

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Revenue-Level Reporting

Organic performance tracked to add-to-cart and revenue by category, not just rankings and traffic.

How It Works

From Catalog Audit To Compounding Organic Revenue In 4 Steps

01

Catalog Audit

We audit your category structure, faceted navigation, and indexation before touching a single page.

  • Category & facet indexation audit
  • Duplicate content review
  • Competitor catalog audit

02

Structure & Fix

Indexation rules, canonical structure, and schema get implemented across the template, not one page at a time.

  • Canonical & indexation rules
  • Schema implementation
  • Core Web Vitals fixes

03

Content & Scale

Original category and product copy rolls out to the pages with the most revenue potential first.

  • Priority category rewrites
  • Product description strategy
  • Internal linking build-out

04

Report & Compound

You see organic revenue by category, not just traffic and rankings.

  • Live organic revenue dashboard
  • Monthly strategy review
  • Documented ranking & revenue gains

Proof, Not Promises

Rankings Are Nice. Add-To-Cart Is The Point.

Any agency can screenshot a ranking report. Here’s the actual difference between what gets shown off and what gets tracked on every ecommerce SEO account we run.

What Gets Shown Off

  • Keyword rankings
  • Organic traffic
  • Domain authority score
  • Pages indexed

What Actually Gets Tracked

  • Organic revenue, by category
  • Add-to-cart rate from organic traffic
  • Revenue per indexed page
  • Ranking gains tied to actual order volume
The Standard
If a metric doesn't tie back to revenue, it doesn't make it into your report. That's not a slogan, it's how every dashboard we build is scoped.

Who This Is For

Built For Stores With A Real Catalog And Real Traffic To Protect

This is built for stores with a live catalog and existing organic traffic worth protecting and growing, not a brand-new site with nothing indexed yet.

  • You run a Shopify, WooCommerce, or custom store with more than a handful of SKUs.
  • You have existing organic traffic or rankings that a platform migration or redesign could put at risk.
  • You want SEO measured against organic revenue, not just rankings and traffic.
Sounds Like Your Catalog? Let's Talk

FAQ

Common Questions

How is ecommerce SEO different from regular SEO?
Regular SEO optimizes a handful of pages one at a time. Ecommerce SEO has to solve at the template level, category structure, faceted navigation, product schema, because those decisions apply to thousands of pages at once, not one.
Can you fix duplicate content from filters and sorting?
Yes, this is one of the most common and highest-impact fixes we make on ecommerce sites, usually through a combination of canonical rules, indexation controls, and selective faceted-page indexing.
Do you write product descriptions?
Yes, for the categories and products where it matters most for revenue, we don't attempt to rewrite an entire catalog on day one.
Will a platform migration hurt our rankings?
It can if it's not planned for SEO from the start, redirect mapping and URL structure are usually where migrations lose the most organic traffic. We can audit a planned migration before it happens.
How fast will we see results?
Technical fixes and indexation issues often show movement within 30-60 days, content and authority-driven gains typically take longer, we'll set realistic expectations during your review.
Do you work with Shopify, WooCommerce, and custom-built stores?
Yes, across all the major ecommerce platforms, including Shopify, WooCommerce, and custom-built catalogs.

The Basics

What Is Ecommerce SEO, And Why Does It Break At Scale?

Ecommerce SEO is organic search optimization built around a product catalog, where category architecture, faceted navigation, and product schema all need to work at the template level across thousands of pages, not as one-off fixes.

It breaks at scale because most SEO advice assumes a handful of static pages. A store with filters, sizes, colors, and sort options can generate more crawlable URL combinations than the rest of the website combined, and if that isn’t controlled deliberately, search engines waste their crawl budget on pages that were never meant to rank, while the real category and product pages get starved of attention.

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Catalog Architecture

Category and facet structure designed to control what gets crawled and indexed, not left to default settings.

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Content At Template Scale

Copy and schema built to work across product types, not written one listing at a time.

monitoring

Revenue-Level Measurement

Every ranking and traffic gain tied back to add-to-cart and order data, not tracked in isolation.

Our Take
Ecommerce SEO that isn't built for the catalog's scale isn't a strategy, it's a handful of fixes that get overrun the next time a new product line ships. That's the standard we hold every account to.

Investment

How We Price Ecommerce SEO Engagements

Pricing is scoped to catalog size, platform, and how much technical cleanup is needed, not a flat package. Most engagements run as a monthly fee covering strategy, technical fixes, and content, billed transparently.

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Catalog Size

A 50-SKU store needs far less technical work than a 10,000-SKU catalog with deep faceted navigation.

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Technical Cleanup Needed

An account with years of unmanaged indexation issues starts with more foundational work than a clean build.

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Content Scope

Rewriting a handful of priority categories is a different scope than a full catalog content overhaul.

  • No long-term lock-in, engagements run month to month after the initial term.
  • You always see exactly what work was completed each month.
  • Custom quote after we've reviewed your catalog and platform, no generic package.
No Surprises
No hidden add-on fees, no bait-and-switch retainer that jumps after month two. What we quote after your review is what you're billed.
Get My Catalog Quote

Our Stack

The Tools & Platforms Behind Every Ecommerce SEO Account

The platforms we run aren’t chosen for their logos, they’re chosen because they talk to each other. Crawl data, on-site behavior, and order data all flow into the same reporting layer, which is the only way ranking gains and revenue stay connected.

search GOOGLE SEARCH CONSOLE
monitoring GA4
travel_explore SCREAMING FROG
insights AHREFS
schema MERCHANT CENTER
bar_chart LOOKER STUDIO
search GOOGLE SEARCH CONSOLE
monitoring GA4
travel_explore SCREAMING FROG
insights AHREFS
schema MERCHANT CENTER
bar_chart LOOKER STUDIO

If a tool doesn’t feed that shared data layer, we don’t use it on your account, no matter how popular it is.

Ready To Turn Your Catalog Into An SEO Asset?

Tell us about your store and current organic performance, we’ll show you exactly where the catalog is leaking rankings.

Book Your Catalog Review