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Ecommerce PPC & Shopping

Ecommerce PPC That Turns Ad Spend Into Orders, Not Just Traffic

Google Shopping, Performance Max, Meta, and TikTok campaigns built around your product feed and your margin, not just clicks.

Fix My Feed, Grow My Orders

Managing ecommerce ad spend across fashion, FMCG, and specialty retail accounts in 10+ countries.

500%+

Peak ROAS Delivered

10+

Markets Managed

9+

Years In Paid Media

The Problem

Most Ecommerce PPC Accounts Are Optimized For Clicks, Not Margin.

A weak product feed is the single most common reason ecommerce accounts underperform, not the bidding strategy, not the budget. Most agencies never touch the feed at all, and instead spend their time tweaking bids on campaigns that were never going to convert well in the first place.

  • Generic product titles and weak feed attributes waste budget on searches that were never going to convert.
  • Retargeting stops at 'viewed product' instead of following the real path to checkout.
  • No one is tracking cost per order against actual margin, only cost per click.

What’s Included

Everything Your Ecommerce PPC Program Needs

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Google Shopping & Performance Max

Feed-optimized Shopping and PMax campaigns built to win the auction against every competitor bidding on your terms.

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Meta & Instagram Shopping

Catalog-driven Meta campaigns with full-funnel audience targeting, from cold prospecting to retargeting.

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TikTok Shopping

Native, fast-turnaround creative for the platform where product discovery is growing fastest.

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Marketplace Ads

Sponsored Products and Brands campaigns run alongside your owned-site PPC, not managed in a silo.

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Feed & Catalog Optimization

Product titles, images, and attributes structured to win the auction, not just meet minimum requirements.

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Retargeting & Cart Recovery

Dynamic retargeting across Meta, Google, and email to bring back abandoned carts before they buy elsewhere.

How It Works

From Feed Audit To Compounding Orders In 4 Steps

01

Feed & Tracking Audit

We audit your product feed, tracking, and competitors to find where budget is leaking before we spend a single dollar.

  • Product feed & Merchant Center audit
  • GA4 & conversion tracking review
  • Competitor Shopping & Meta audit

02

Build & Launch

Shopping, Meta, and TikTok campaigns go live on a structure built to scale, not one flat campaign.

  • Feed optimization & campaign structure
  • Creative & catalog setup
  • Conversion tracking QA

03

Optimize & Scale

We shift budget toward the SKUs and audiences driving real margin, every single week.

  • Weekly bid & budget tuning
  • SKU-level performance review
  • Creative refresh & testing

04

Report & Compound

You see cost per order and ROAS by channel and by product, not just spend.

  • Live ROAS dashboard by channel
  • Monthly strategy review
  • Documented CPA improvement

Proof, Not Promises

Your Feed Tells Us More Than Your Bids Ever Could.

Any agency can screenshot a top-line ROAS number. Here’s the actual difference between what gets shown off and what gets tracked on every ecommerce account we run.

What Gets Shown Off

  • Impressions
  • Reach
  • Top-line, unblended ROAS
  • Click-through rate

What Actually Gets Tracked

  • Cost per order, broken down by SKU
  • Blended ROAS across every channel you run
  • Margin-adjusted customer acquisition cost
  • Revenue attributed to the dollar, not modeled
The Standard
If a metric doesn't tie back to margin, it doesn't make it into your report. That's not a slogan. It's how every dashboard we build is scoped.

Who This Is For

Built For Ecommerce Brands With A Live Catalog Ready To Scale

This is built for ecommerce brands with a live store, a real product catalog, and traffic already converting, who need paid media that scales without CPA creeping up every month.

  • You run a Shopify, WooCommerce, or custom store with a live product catalog.
  • You're already running ads but can't get CPA or ROAS moving the right way.
  • You want a partner who treats your feed as seriously as your bids.
Sounds Like Your Store? Let's Talk

FAQ

Common Questions

How much does ecommerce PPC cost?
Pricing is scoped to your catalog size, channel mix, and ad spend, not a flat package. Most ecommerce engagements run as a monthly management fee covering strategy, feed optimization, and reporting, with ad spend billed separately and transparently. We'll give you an exact number once we've reviewed your account.
Do you manage our Google Merchant Center and product feed?
Yes, feed health is usually the single biggest lever for Shopping performance, so feed audits and ongoing optimization are part of every ecommerce engagement.
Can you run ads on marketplaces as well as our own site?
Yes, we run Sponsored Products and Sponsored Brands on marketplaces alongside your owned-site PPC, so budget is allocated based on actual margin, not managed in separate silos.
How fast will we see results?
Most accounts see meaningful movement in CPA and ROAS within the first 30-60 days, with compounding gains from feed optimization and testing continuing well beyond that.
Do we need a minimum ad budget to work with you?
We work best with catalogs generating enough order volume to produce real feed and creative-testing data, during your review we'll tell you plainly whether your current or planned budget is enough to work with efficiently.
Do you work with Shopify, WooCommerce, and custom-built stores?
Yes, we work across all the major ecommerce platforms, including Shopify, WooCommerce, and custom-built catalogs.

The Basics

What Is Ecommerce PPC, And Why Does The Feed Matter More Than The Bids?

Ecommerce PPC is paid advertising, Google Shopping, Search, Meta, and TikTok, built specifically around a product catalog, where campaign structure, creative, and bidding are all driven by SKU-level margin and conversion data, not generic keyword targeting.

Most agencies treat the feed as a one-time setup step and spend the rest of the engagement adjusting bids. That’s backwards. Shopping and PMax auctions reward feed quality (titles, images, attributes, structured data) more heavily than almost any bid adjustment ever could. An ecommerce account with a weak feed and great bidding will still underperform one with a strong feed and mediocre bidding.

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Feed & Catalog Strategy

Product titles, images, and attributes structured to win the Shopping auction, not just meet Merchant Center minimums.

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Creative & Platform Execution

Native creative for Meta, TikTok, and Search built around how your specific shoppers actually browse and buy.

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Margin-Based Optimization

Bidding and budget decisions driven by cost per order and margin per SKU, not blended CPC.

Our Take
Ecommerce PPC that isn't built around your product feed and your margin isn't a strategy. It's expensive guessing. That's the standard we hold every account to.

Investment

How We Price Ecommerce PPC Engagements

Pricing is scoped to your catalog size, channel mix, and ad spend, not a flat package. Most ecommerce engagements run as a monthly management fee covering strategy, feed optimization, and reporting across Google, Meta, TikTok, and marketplaces, with ad spend billed separately and transparently.

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Catalog Size & Complexity

A 50-SKU store and a 5,000-SKU catalog need very different feed and campaign structures.

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Channel Mix

Running Google Shopping alone costs less to manage than Google + Meta + TikTok + marketplaces together.

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Ad Spend Level

Management fees typically scale with monthly ad spend, in line with the complexity of managing that budget well.

  • No long-term lock-in, engagements run month to month after the initial term.
  • You always see exactly what's spent on media vs. our management fee.
  • Custom quote after we've reviewed your account and catalog, no generic package.
No Surprises
No hidden platform fees, no bait-and-switch retainer that jumps after month two. What we quote after your review is what you're billed.
Get My Ecommerce Quote

Our Stack

The Tools & Platforms Behind Every Ecommerce Account

The platforms we run aren’t chosen for their logos, they’re chosen because they talk to each other. Ad spend, on-site behavior, and order data all flow into the same reporting layer, which is the only way ROAS and CPA stay honest as an account scales across Google, Meta, TikTok, and marketplaces.

ads_click GOOGLE ADS
storefront MERCHANT CENTER
campaign META ADS MANAGER
smartphone TIKTOK ADS
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mail KLAVIYO
ads_click GOOGLE ADS
storefront MERCHANT CENTER
campaign META ADS MANAGER
smartphone TIKTOK ADS
monitoring GA4
mail KLAVIYO

If a tool doesn’t feed that shared data layer, we don’t use it on your account, no matter how popular it is.

Ready To Turn Ad Spend Into Orders?

Tell us about your store and current ad performance, we’ll show you exactly where budget is leaking and what to fix first.

Book Your Growth Call