Book a Call

PPC Audit

A PPC Audit That Tells You Exactly What’s Wrong With Your Account

A structured, line-by-line review of your Google, Meta, or LinkedIn account: not a generic checklist, a real diagnosis with a prioritized fix list.

Get My Account Audited

The same audit process behind every account we take on, run across 10+ markets and every major platform.

500%+

Peak ROAS Delivered

10+

Markets Managed

9+

Years In Paid Media

The Problem

Most PPC Accounts Are Bleeding Budget Somewhere Nobody’s Looked.

Every account we’ve ever audited had at least one real, fixable problem the existing setup had missed: a tracking gap, a wasted campaign, a bidding strategy fighting itself. Most businesses just don’t have anyone whose job is to go looking.

  • Conversion tracking has a gap nobody's caught, so decisions get made on incomplete data.
  • Budget is still flowing to campaigns or keywords that stopped working months ago.
  • Account structure and bidding strategy are working against each other instead of together.

What You Get

Everything In Your PPC Audit

account_tree

Full Account Structure Review

Campaign and ad group structure evaluated against what your account actually needs to scale.

monitoring

Tracking & Attribution Audit

Every conversion action checked for accuracy. This is where we most often find the biggest issue.

paid

Wasted Spend Identification

Specific campaigns, keywords, or placements burning budget with no path to converting.

compare_arrows

Competitor Benchmark

Where your account stands against the competitive landscape you're actually bidding in.

format_list_numbered

Prioritized Fix List

Every finding ranked by projected impact, so you know what to fix first if you do it yourself.

video_camera_front

Live Walkthrough Call

We walk through every finding with you directly, not a PDF dropped in your inbox with no explanation.

How It Works

From Account Access To Prioritized Findings In 4 Steps

01

Account Access

You grant read-only access to your ad accounts and analytics. Nothing gets changed, we only look.

  • Read-only ad account access
  • GA4 & tracking access
  • A short intake call on your goals

02

Line-By-Line Review

We go through structure, tracking, bidding, and creative with the same process we use before taking on any account.

  • Structure & bidding review
  • Tracking & attribution check
  • Creative & feed review where relevant

03

Prioritized Report

You receive a written report ranking every finding by projected impact, with evidence, not vague impressions.

  • Findings ranked by projected impact
  • Screenshots & evidence for every finding
  • Clear, specific recommendations

04

Walkthrough Call

We walk through the findings live, answer questions, and you decide whether to implement it yourself or bring us on.

  • Live call to walk through every finding
  • No pressure to hire us afterward
  • You keep the report either way

Proof, Not Promises

Most Audits Are A Sales Pitch In Disguise. This One Isn’t.

Any agency can hand you a generic checklist and call it an audit. Here’s the actual difference between what a typical audit gives you and what ours actually delivers.

What A Generic Audit Gives You

  • A vague 'here's what's wrong' bullet list
  • No ranking of what actually matters most
  • Recommendations with no evidence behind them
  • A pitch to hire the agency, disguised as findings

What Our Audit Actually Gives You

  • Findings ranked by projected dollar impact
  • Screenshots and evidence for every finding
  • A prioritized list you can hand to any agency
  • No pressure to hire us afterward
The Standard
Every finding in your report has to be provable with evidence, or it doesn't go in. That's not a slogan. It's how every audit we deliver is scoped.

Who This Is For

Built For Businesses Who Suspect Something’s Wrong, Or Want To Be Sure Nothing Is

This is built for businesses running real ad spend who want an honest, evidence-based answer, whether that’s confirming everything’s fine or finding out exactly what isn’t.

  • You're running real ad spend and haven't had a true third-party review recently.
  • You're evaluating a new agency and want an honest baseline before you switch.
  • You want a clear, prioritized answer, not a vague 'looks fine' or a scare tactic.
Start My Audit

FAQ

Common Questions

How much does the audit cost?
This is a one-time, fixed-fee deliverable, priced by account complexity and how many platforms you run, not a monthly retainer. We'll give you an exact number once we know your setup.
What platforms do you audit?
Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Advertising: whichever combination you're currently running.
Do we have to hire you afterward?
No. You keep the full report and prioritized fix list either way, and you're free to implement it yourself or hand it to any agency.
How long does the audit take?
Most audits are delivered within 5-7 business days of getting account access, followed by a live walkthrough call.
What do we actually receive?
A written report with every finding ranked by projected impact, evidence for each one, and a live call to walk through it together.
Is this different from a 'free audit' other agencies offer?
Yes, deliberately. Most 'free audits' are a sales call with generic talking points. This is a paid, scoped deliverable: a real line-by-line review with evidence and a prioritized fix list, not a pitch dressed up as a diagnosis.

The Basics

What’s Actually In A Proper PPC Audit?

A proper PPC audit is a structured review of account structure, conversion tracking, bidding strategy, and creative, cross-referenced against what’s actually happening in your analytics, not just what the ad platform’s own dashboard shows you.

Most ‘audits’ skip the tracking check entirely and jump straight to bid recommendations, which is backwards, because if your tracking is wrong, every recommendation built on top of it is wrong too. We start with tracking and attribution specifically because it’s the single most common source of bad decisions in an account nobody’s caught yet.

monitoring

Tracking First

We verify conversion tracking before anything else, because every other finding depends on it being right.

fact_check

Evidence-Based Findings

Every recommendation comes with the specific data point behind it, not a general impression.

format_list_numbered

Ranked By Impact

You know exactly what to fix first, not just a long list with no prioritization.

Our Take
An audit that doesn't check tracking first isn't a diagnosis. It's a guess with extra steps. That's the standard we hold every audit to.

Investment

How We Price The PPC Audit

This is a one-time, fixed-fee deliverable, not a monthly retainer, priced by account complexity and platform count, not by your ad spend. You know the exact cost before we start.

account_tree

Number Of Platforms

A single Google Ads account is a lighter scope than Google plus Meta plus LinkedIn together.

account_balance

Account Complexity

A handful of campaigns takes less time to review properly than an account running hundreds.

speed

Turnaround Speed

Standard delivery is 5-7 business days; expedited delivery is available for an additional fee.

  • Fixed fee, agreed before we start. No surprise scope creep.
  • You keep the full report and fix list regardless of what you decide next.
  • Custom quote after a short intake call, not a generic package.
No Surprises
No hidden add-on fees, no upsell disguised as a finding. What we quote before we start is what you're billed.
Lock In My Audit Slot

Our Stack

The Tools Behind Every Audit

We audit inside your own platforms directly (Google Ads, Meta, LinkedIn, and GA4) rather than relying on third-party grading tools that generate a score without real context.

ads_click GOOGLE ADS
campaign META ADS MANAGER
business_center LINKEDIN CAMPAIGN MANAGER
monitoring GA4
settings GOOGLE TAG MANAGER
bar_chart LOOKER STUDIO
ads_click GOOGLE ADS
campaign META ADS MANAGER
business_center LINKEDIN CAMPAIGN MANAGER
monitoring GA4
settings GOOGLE TAG MANAGER
bar_chart LOOKER STUDIO

If a finding doesn’t come from your own account’s real data, it doesn’t go in the report. No generic scorecards, no auto-generated grades.

Ready To See What’s Actually Happening In Your Account?

Tell us which platforms you run and roughly what you spend, and we’ll scope your audit and get you a fixed price.

Book My Audit Call