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Performance & CRO

Get More Out Of The Traffic And Leads You Already Have

Conversion optimization, marketing automation, and campaign-ready web pages built to turn existing traffic and leads into more revenue, without spending another dollar on acquisition.

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Running conversion and lifecycle programs for accounts across 10+ countries.

500%+

Peak ROAS Delivered

10+

Markets Managed

9+

Years In Growth Marketing

The Tools We Run

science HOTJAR
tune VWO
hub HUBSPOT
account_tree ZAPIER
design_services FIGMA
monitoring GA4
science HOTJAR
tune VWO
hub HUBSPOT
account_tree ZAPIER
design_services FIGMA
monitoring GA4

What We Cover

Every Discipline That Turns Existing Traffic Into More Revenue

Conversion Rate Optimization

Landing pages and funnels tested and improved so existing traffic converts at a higher rate.

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Marketing Automation

CRM workflows and lead scoring that follow up on every lead automatically, not just email.

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Web Design & Development

Campaign-ready landing pages built to convert, not a generic corporate website rebuild.

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Who This Is For

Built For Businesses Already Spending On Traffic And Leads

This is built for businesses that already have paid, organic, or lead gen driving traffic, but a weak conversion layer is quietly wasting a share of every dollar spent getting people there.

  • You're already spending on traffic or leads and want more out of what you're already getting.
  • You suspect your landing pages or lead follow-up are leaking conversions.
  • You're open to combining this with our paid, SEO, or lead gen services.
Sounds Like Your Funnel? Let's Talk

How It Works

From Funnel Audit To Measurable Conversion Gains In 4 Steps

01

Funnel Audit

We audit your landing pages, lead follow-up, and automation to find exactly where conversions are leaking.

  • Landing page & funnel audit
  • Lead follow-up & automation review
  • Heatmap & session recording analysis

02

Build The Roadmap

We prioritize fixes and tests by expected impact, so the highest-leverage work happens first.

  • Test & fix prioritization
  • Automation workflow design
  • Landing page wireframes

03

Build & Test

Pages get built, automations get deployed, and every meaningful change gets tested against the current version.

  • Landing page build & QA
  • Automation deployment
  • A/B & multivariate testing

04

Measure & Compound

Winning tests get rolled out permanently, and we move on to the next highest-leverage opportunity.

  • Statistically significant results only
  • Monthly conversion review
  • Documented conversion rate gains

Why Stravum

We See The Whole Funnel, Not Just The Page You Hired Us For

Most CRO shops only see the page, not the campaign driving traffic to it or the automation following up afterward. Because we also run paid media, SEO, and lead gen for many clients, we see the whole picture and know exactly where conversion actually breaks down.

  • Tests prioritized by revenue impact, not just what's easiest to build.
  • Automation and page work coordinated, not scoped as separate projects.
  • Strategy shaped by 10+ markets and 15+ industries of hands-on execution.

The Difference

Most Agencies Redesign Pages. We Engineer Conversion.

What You’re Used To

  • A one-time redesign based on opinion, not testing.
  • Landing pages built with no connection to the campaign driving traffic to them.
  • Leads that fall into a CRM with no automated follow-up at all.

How Stravum Works

  • Every change tested against real visitors before it's called a win.
  • Landing pages built specifically for the campaign sending traffic to them.
  • Every lead enters an automated workflow the moment it comes in.

FAQ

Common Questions

Do we need this if we're already running paid media or SEO with you?
It's not required, but most clients see the biggest lift when acquisition and conversion are handled by the same team, since we can see exactly where traffic drops off.
How much traffic do we need for meaningful A/B tests?
It depends on your current conversion rate and traffic volume, we'll tell you honestly during the audit whether you have enough volume for statistically valid testing.
Can you build a full website, not just landing pages?
Our focus is campaign-ready landing pages built to convert, for a full custom website build we can recommend a trusted partner.
What CRM and automation platforms do you work with?
HubSpot, Salesforce, and most major CRMs, we'll work within whatever you already have before recommending a change.
How is pricing structured?
Pricing depends on which disciplines are in scope and your current traffic volume, we'll walk through the numbers after the funnel audit.

Ready To Convert More Of The Traffic You Already Have?

Tell us about your funnel and where you suspect conversions are leaking, we’ll show you exactly what to fix first.

Book Your Conversion Strategy Call