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B2B Lead Generation

Pipeline Built From Buyers Who Fit, Not Just Leads Who Filled A Form

Inbound and outbound programs built around your actual ICP, measured on sales-qualified pipeline, not raw lead volume.

Fill My Pipeline

Building B2B pipeline across 10+ countries and every major industry we serve.

500%+

Peak ROAS Delivered

10+

Markets Managed

9+

Years In B2B Growth

The Problem

Lead Volume Looks Great Until Sales Tells You The Truth

Most lead gen programs get judged by cost per lead, which rewards volume over fit. The result is a CRM full of contacts who downloaded a whitepaper once and never respond to outreach, while your sales team quietly stops trusting anything marketing sends them. A lead that doesn’t match your ICP isn’t a lead, it’s a distraction with a phone number attached.

  • Volume-based lead gen fills the CRM with contacts who never match your actual buyer.
  • Sales stops trusting marketing-sourced leads because too many go nowhere.
  • Nobody tracks leads through to closed revenue, only through to form submission.

What’s Included

Everything Your Pipeline Needs

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ICP & Persona Definition

A precise definition of who actually buys, so every effort targets the right account.

inbox

Inbound Lead Capture

Landing pages and lead magnets built to qualify, not just collect an email address.

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Outbound Prospecting

Targeted outreach to accounts that match your ICP, not a mass-blast list purchase.

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Lead Scoring & Qualification

A scoring model that filters for fit before a lead ever reaches your sales team.

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Sales & Marketing Alignment

Shared definitions and handoff process so sales trusts what marketing sends them.

insights

Pipeline Reporting

Leads tracked through to closed revenue, not abandoned at the form submission.

How It Works

From ICP Definition To Sales-Qualified Pipeline In 4 Steps

01

Define The ICP

We work with your sales team to define exactly which accounts and roles are worth pursuing.

  • ICP & buyer persona workshop
  • Target account list build
  • Lead scoring model design

02

Build The Programs

We build inbound capture assets and outbound sequences targeted specifically at your ICP.

  • Landing page & lead magnet build
  • Outbound sequence design
  • CRM & scoring integration

03

Qualify & Hand Off

Leads get scored and qualified before they ever reach a sales rep’s inbox.

  • Automated lead scoring
  • Defined sales handoff process
  • SLA between marketing & sales

04

Track To Revenue

We track every lead through the pipeline to closed revenue, not just to form submission.

  • Full-funnel pipeline dashboard
  • Monthly strategy review
  • Documented cost per opportunity

Proof, Not Promises

Cost Per Lead Is A Vanity Metric. Cost Per Opportunity Isn’t.

Any agency can show you a low cost per lead by loosening the qualification criteria. Here’s the actual difference between what gets shown off and what gets tracked on every lead gen account we run.

What Gets Shown Off

  • Raw lead volume, regardless of fit
  • Cost per lead, unqualified
  • Form fills and downloads
  • Leads that never get followed up on

What Actually Gets Tracked

  • Sales-qualified lead rate, not raw volume
  • Cost per opportunity created
  • Pipeline value generated, tracked to close
  • Sales team feedback on lead quality, reviewed monthly
The Standard
If your sales team wouldn't want to call a lead, it doesn't count as a win in our reporting, no matter how cheap it was to generate. That's how every account we run gets measured.

Who This Is For

Built For B2B Teams Whose Sales Reps Don’t Trust Marketing Leads

This is built for B2B businesses with a defined sales process who need marketing to deliver leads sales actually wants to work, not just a bigger number in a monthly report.

  • You have a defined sales process and a clear picture of who your best customers are.
  • You want pipeline measured against opportunity value, not raw lead count.
  • You're willing to align marketing and sales on shared definitions of a qualified lead.
Sounds Like Your Pipeline? Let's Talk

FAQ

Common Questions

Do you do inbound, outbound, or both?
Both, we'll recommend the right mix based on your sales cycle and how buyers in your market typically research vendors.
How do you define a qualified lead?
We build the scoring model together with your sales team so the definition matches what they actually want to work, not a generic industry standard.
Do you use cold email or LinkedIn outreach?
Both can be part of an outbound program, always targeted at accounts matching your defined ICP, never a mass blast list purchase.
Can you integrate with our existing CRM?
Yes, HubSpot, Salesforce, and most major CRMs, lead scoring and handoff get built directly into your existing workflow.
How is pricing structured?
Pricing depends on which channels are in scope and target account volume, we'll walk through this after the ICP workshop.

The Basics

Why Does B2B Lead Generation Need Its Own Discipline?

B2B buying decisions involve multiple stakeholders, longer sales cycles, and much higher deal values than consumer purchases. A lead gen program built for that reality looks different from consumer-focused demand gen, it has to account for account-based targeting, longer nurture sequences, and a sales handoff process that actually works.

Treating it as its own discipline, inbound to outbound to qualification to sales handoff, is what separates a program that fills a CRM from one that fills a pipeline.

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Account-Based Precision

Targeting built around the specific accounts and roles that actually convert.

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Sales-Marketing Alignment

Shared definitions of a qualified lead, agreed on with your sales team upfront.

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Pipeline-Level Accountability

Measured against opportunities and revenue, not just top-of-funnel volume.

Our Take
A full CRM of unqualified leads is worse than an empty one, it wastes your sales team's time chasing dead ends. We'd rather send fewer leads that actually close.

Investment

How We Price Lead Generation Engagements

Pricing depends on which channels are in scope, target account volume, and how much ABM personalization is involved. Most engagements run as a monthly retainer built around a defined pipeline target.

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Target Account Volume

A larger addressable market requires more research and outreach capacity.

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Channel Mix

Combining inbound and outbound adds scope beyond a single-channel program.

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Personalization Depth

True account-based personalization takes more time per target than broad outreach.

  • No long-term lock-in, engagements run month to month after the initial term.
  • You always see exactly which accounts were targeted and why.
  • Custom quote after an ICP workshop, no generic package.
No Surprises
No hidden add-on fees, no per-lead upcharges that quietly appear later. What we quote after your workshop is what you're billed.
Get My Lead Gen Quote

Our Stack

The Tools & Platforms Behind Every Pipeline Program

The platforms we run connect prospecting, outreach, and CRM data into one pipeline view, so nothing gets lost between marketing and sales.

hub HUBSPOT
business_center SALESFORCE
person_search APOLLO
groups LINKEDIN SALES NAVIGATOR
forward_to_inbox OUTREACH
monitoring GA4
hub HUBSPOT
business_center SALESFORCE
person_search APOLLO
groups LINKEDIN SALES NAVIGATOR
forward_to_inbox OUTREACH
monitoring GA4

If a tool doesn’t feed pipeline data back into a shared view sales can see, we don’t build our process around it.

Ready For Pipeline Your Sales Team Actually Wants?

Tell us about your ICP and current pipeline, we’ll show you exactly where the gap is.

Book Your Pipeline Strategy Call