Analytics & Tracking

Marketing Data You Can Actually Trust And Act On

GA4, server-side tracking, and reporting infrastructure built so every other channel you run is optimizing against real numbers, not guesses.

Fix My Tracking

Building tracking infrastructure for accounts across 10+ countries and every major ad and analytics platform.

500%+

Peak ROAS Delivered

10+

Markets Managed

Years In Marketing Data

The Problem

Every Channel Is Optimizing Against Numbers Nobody Trusts

Most businesses are running paid media, SEO, and email off a GA4 setup nobody has touched since it was auto-configured, with conversion events that fire twice, attribution that contradicts itself across platforms, and a Looker dashboard nobody opens because they stopped trusting it months ago. You cannot optimize what you cannot measure accurately, and most tracking setups are quietly broken.

Conversion events fire twice, or not at all, and nobody has audited them in over a year.
Every platform reports a different number of conversions for the same campaign.
Dashboards get built once and never touched again as tracking drifts out of accuracy.

What’s Included

Everything Your Tracking Infrastructure Needs

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GA4 Setup & Audit

Clean event tracking, conversion setup, and a full audit of what's currently firing wrong.

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Server-Side Tracking

Server-side tagging that survives ad blockers and iOS privacy changes browser tracking can't.

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Attribution Modeling

A single source of truth for what's actually driving revenue across every channel you run.

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Custom Dashboards

Looker Studio dashboards built around the metrics your business actually decides on.

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Consent & Privacy Compliance

Consent mode and privacy-compliant tracking that keeps data accurate without legal risk.

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Cross-Platform Integration

CRM, ad platforms, and analytics tied together so numbers finally agree with each other.

How It Works

From Broken Tracking To Numbers You Can Act On In 4 Steps

Tracking Audit

We audit every event, tag, and conversion currently firing to find exactly where your data is wrong.

Full GA4 & tag audit
Cross-platform data comparison
Attribution gap analysis

Rebuild The Foundation

We fix event tracking, deploy server-side tagging, and rebuild conversion attribution correctly.

Clean event & conversion setup
Server-side tagging deployment
Consent mode configuration

Build Your Dashboards

We build Looker Studio dashboards around the specific metrics your business makes decisions on.

Custom Looker Studio dashboards
Cross-channel revenue view
Automated data refresh

Monitor & Maintain

We monitor for tracking drift and platform changes so your data stays accurate long-term.

Ongoing tracking QA
Platform update monitoring
Quarterly attribution review

Proof, Not Promises

A Dashboard That Looks Good Isn’t The Same As One That’s Accurate

Anyone can build a dashboard with big numbers on it. Here’s the actual difference between tracking that looks impressive and tracking that’s genuinely accurate.

What Looks Impressive

A colorful dashboard with dozens of charts
Raw session and pageview totals
Platform-reported conversions taken at face value
A one-time setup nobody revisits

What’s Actually Accurate

A handful of metrics that map to real business outcomes
Deduplicated, server-verified conversion events
Attribution reconciled across every platform you run
Ongoing QA as platforms and privacy rules change

The Standard

If a number in your dashboard can't be traced back to a specific, verified event, it doesn't belong in your dashboard. That's how we build every reporting setup.

Who This Is For

Built For Teams Who Don’t Trust Their Own Numbers Anymore

This is built for businesses running real marketing spend across multiple channels who need one accurate, trusted view of what’s actually working, whether that’s a standalone engagement or paired with the channels we already run for you.

Your platforms report different conversion numbers and nobody knows which one to trust.
You're running paid media, SEO, or email and need attribution that actually connects them.
You want a dashboard your team opens weekly, not one that was built once and forgotten.

Sounds Like Your Setup? Let's Talk

FAQ

Common Questions

Do we need this if we already have GA4 installed?

Having GA4 installed and having it configured correctly are different things, most accounts we audit have tracking gaps or duplicate events they never knew about.

What is server-side tracking and do we need it?

It's tracking that runs from your server instead of the visitor's browser, which makes it far more resilient to ad blockers and iOS privacy restrictions, worth it for any business running meaningful paid spend.

Can you fix tracking on a platform you didn't build?

Yes, most engagements start with an audit of whatever is currently in place, whether we built it or not.

Do you offer this as a standalone service?

Yes, though it's also commonly paired with paid media or SEO engagements since accurate tracking makes every other channel more effective.

How long does a full tracking rebuild take?

A typical audit and rebuild takes 2 to 4 weeks depending on how many platforms and conversion events are involved.

The Basics

Why Does Analytics & Tracking Deserve Its Own Service?

Tracking usually gets treated as a one-time setup task bundled into a bigger project, then never revisited. But platforms change their tracking rules constantly, privacy regulations keep shifting, and events silently break without anyone noticing until a dashboard’s numbers stop making sense.

Treating it as its own ongoing discipline, with its own audit, build, and maintenance cycle, is the difference between data you can act on and data that quietly misleads every decision built on top of it.

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Data You Can Trust

Every number traced back to a real, verified event, not an assumption.

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One Source Of Truth

Every channel measured against the same attribution model, not competing dashboards.

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Maintained, Not Abandoned

Ongoing QA as platforms and privacy rules change, so accuracy doesn't quietly decay.

Our Take

Every optimization decision is only as good as the data behind it. We treat tracking as infrastructure worth maintaining, not a box to check once and forget.

Investment

How We Price Analytics & Tracking Engagements

Pricing depends on how many platforms and conversion paths need to be tracked, and whether this runs as a one-time rebuild or an ongoing maintenance retainer. Most clients start with a fixed-scope rebuild, then move to lighter ongoing monitoring.

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Number Of Platforms

More ad platforms, CRMs, and tools to integrate means more setup and QA work.

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Complexity Of Conversion Paths

Multi-step funnels and offline conversions require more sophisticated attribution modeling.

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Ongoing Maintenance Needs

Businesses running heavy paid spend need more frequent tracking QA than smaller accounts.

Fixed-fee rebuild pricing, no open-ended hourly billing.
Optional ongoing monitoring retainer after the initial rebuild.
Custom quote after reviewing your current setup, no generic package.

No Surprises

No hidden add-on fees, no scope creep mid-project. What we quote after reviewing your setup is what you're billed.

Get My Tracking Audit Quote

Our Stack

The Tools & Platforms Behind Every Tracking Build

The platforms we run are chosen because they integrate cleanly with each other, so your data flows into one reporting layer instead of living in five disconnected tools.

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dns SERVER-SIDE TAGGING

bar_chart LOOKER STUDIO

account_tree GOOGLE TAG MANAGER

policy CONSENT MODE

hub CRM INTEGRATIONS

monitoring GA4

dns SERVER-SIDE TAGGING

bar_chart LOOKER STUDIO

account_tree GOOGLE TAG MANAGER

policy CONSENT MODE

hub CRM INTEGRATIONS

If a tool adds a dashboard nobody trusts, we don’t add it to your stack no matter how popular it is.

Ready To Trust Your Own Numbers Again?

Tell us what platforms you’re running and where your data feels wrong, we’ll show you exactly what to fix first.

Book A Tracking Audit Call